Description
The answers to these questions lie in the brain. Neuroeconomics, a new and exciting field of research, is shedding light on the neural processes that underlie our economic behavior.
This book takes you on a journey into the world of neuroeconomics. You’ll learn about the brain’s reward system, the role of emotion in decision-making, and the impact of social norms on our economic behavior. You’ll also explore the latest research on the neuroeconomics of marketing, finance, and public policy.
By the end of this book, you’ll have a deeper understanding of how the brain makes decisions. You’ll also be able to apply this knowledge to your own life, helping you to make better financial decisions and to live a more fulfilling life.
**What You’ll Learn:**
* The neuroscience of decision-making
* The role of emotion in economic behavior
* The impact of social norms on our economic choices
* The neuroeconomics of marketing, finance, and public policy
* How to apply neuroeconomic principles to your own life
**This book is perfect for:**
* Anyone interested in the intersection of neuroscience and economics
* Business professionals who want to understand how the brain influences consumer behavior
* Policymakers who want to create policies that are informed by neuroeconomic research
* Anyone who wants to make better financial decisions and live a more fulfilling life
**Praise for Neural Money:**
“A fascinating exploration of the brain’s role in our economic decisions. This book is a must-read for anyone interested in neuroeconomics or the neuroscience of decision-making.” – Antonio Damasio, Professor of Neuroscience, University of Southern California
“A groundbreaking book that will change the way we think about economics. Neural Money is a must-read for anyone who wants to understand the future of money and finance.” – Kevin Kelly, author of The Inevitable
“A brilliant synthesis of neuroscience and economics. This book is a tour de force that will have a major impact on both fields.” – Eric Kandel, Nobel Laureate in Physiology or Medicine
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Language : English
Dimensions : 6 x 9 inches
Pages : 201 pages
Pasquale De Marco stands as a prolific author whose literary prowess knows no bounds. With a passion for storytelling that transcends genres, he has made a name for himself as a versatile writer with the extraordinary ability to captivate readers across diverse literary landscapes. His journey as an author is marked by an insatiable curiosity, a love for the written word, and a relentless commitment to sharing knowledge and experiences with the world.
Pasquale De Marco collaborates with a dedicated team of ghostreaders who assist him in evaluating and editing the manuscripts. His collaborators are not only skilled professionals but also avid readers who purchase and read books as a personal hobby. This unique blend of creativity allows Pasquale to push the boundaries of traditional publishing, making literature more accessible and diverse.
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