Description
This comprehensive volume delves into the intricacies of research methodology, providing a thorough understanding of the various types of research, their applications, and the ethical considerations that researchers must uphold. It also explores emerging trends shaping the research landscape, ensuring readers stay abreast of the latest advancements in data collection, analysis, and interpretation techniques.
Moving beyond theoretical concepts, the book offers practical insights into specialized fields of research, including market research, advertising research, public relations research, sales research, product research, pricing research, distribution research, and international research. Each chapter is authored by an expert in the respective field, providing readers with a deep dive into the unique challenges and opportunities associated with conducting research in these domains.
With its accessible writing style and thought-provoking case studies, “Research Metrics & Analytics” is an indispensable resource for business professionals, researchers, students, and anyone seeking to harness the power of data to make informed decisions. It is a comprehensive guide to unlocking business insights in the digital age, enabling organizations to stay competitive and thrive in an ever-changing marketplace.
In today’s data-driven world, “Research Metrics & Analytics” is more than just a book; it’s an essential tool for navigating the complexities of modern business. Its in-depth exploration of research methods, coupled with practical examples and expert insights, provides readers with the knowledge and skills needed to make sense of complex data and transform it into actionable insights that drive business success.
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Language : English
Dimensions : 6 x 9 inches
Pages : 193 pages
Pasquale De Marco stands as a prolific author whose literary prowess knows no bounds. With a passion for storytelling that transcends genres, he has made a name for himself as a versatile writer with the extraordinary ability to captivate readers across diverse literary landscapes. His journey as an author is marked by an insatiable curiosity, a love for the written word, and a relentless commitment to sharing knowledge and experiences with the world.
Pasquale De Marco collaborates with a dedicated team of ghostreaders who assist him in evaluating and editing the manuscripts. His collaborators are not only skilled professionals but also avid readers who purchase and read books as a personal hobby. This unique blend of creativity allows Pasquale to push the boundaries of traditional publishing, making literature more accessible and diverse.
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