Brand Management

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A Path to Brand Loyalty: Unveiling the Repeat-Buying Phenomenon
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A Walk in the Lap of Luxury
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Adversary Campaigns: Tactics To Attack A Company’s Reputation
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Brand Expansion: The Essential Guide to Growing Your Business and Strengthening Your Brand
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Branding in the Global Marketplace
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Building Enduring Brand Impact: A Guide to Thriving in the Digital Era
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Competitive Advantage Through Marketing Excellence
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Design and Develop Your Own Brand: A Guide for Non-Designers
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Essential Guide to Corporate Identity Design
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Impactful Identity: Design Strategies for Modern Businesses
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Marketing and the New Consumer
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Marketing Mavericks
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Mastering the Marketing Landscape
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The Champion Brander
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Trademark
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