Description
This meticulously researched book delves into the dark underbelly of Chrysler’s past, revealing a tale of deceit, missed opportunities, and reckless spending. Through exclusive interviews with key players and a thorough examination of company records, the authors paint a vivid picture of a company in turmoil, struggling to survive amidst a sea of internal and external challenges.
Iacocca, a master of public relations, cultivated an image of himself as a visionary leader who rescued Chrysler from the depths of despair. However, this carefully constructed narrative conceals a multitude of questionable decisions and missed opportunities that ultimately contributed to the company’s decline. The authors expose the truth behind Iacocca’s so-called “miracle,” laying bare the flawed strategies, the reckless spending, and the internal power struggles that eroded Chrysler’s foundation.
Behind the Facade is not merely a critique of Iacocca’s leadership; it is a cautionary tale for all those who place their trust in charismatic leaders and unquestioned authority. It is a reminder that even the most celebrated figures can harbor deep flaws and that the pursuit of profit can come at a great cost. This book is a must-read for anyone interested in business history, corporate malfeasance, and the human cost of unchecked ambition.
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Language : English
Dimensions : 6 x 9 inches
Pages : 157 pages
Pasquale De Marco stands as a prolific author whose literary prowess knows no bounds. With a passion for storytelling that transcends genres, he has made a name for himself as a versatile writer with the extraordinary ability to captivate readers across diverse literary landscapes. His journey as an author is marked by an insatiable curiosity, a love for the written word, and a relentless commitment to sharing knowledge and experiences with the world.
Pasquale De Marco collaborates with a dedicated team of ghostreaders who assist him in evaluating and editing the manuscripts. His collaborators are not only skilled professionals but also avid readers who purchase and read books as a personal hobby. This unique blend of creativity allows Pasquale to push the boundaries of traditional publishing, making literature more accessible and diverse.
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