Focus Groups: Beyond the Mirrored Window

In the realm of qualitative research, focus groups stand out as a powerful tool for unlocking deep insights into the minds and experiences of target audiences. This comprehensive guide, Focus Groups: Beyond the Mirrored Window, empowers researchers and practitioners with the knowledge and skills necessary to design, conduct, analyze, and present focus group research effectively.

Written by Pasquale De Marco, an expert moderator and researcher with decades of experience, this book takes you on a step-by-step journey through the entire focus group process. From defining clear research objectives to writing a compelling final report, you’ll gain a thorough understanding of every aspect of focus group methodology.

Whether you’re new to focus groups or a seasoned professional, this book offers something for everyone. Beginners will find clear and concise explanations of the basics, while experienced researchers will appreciate the in-depth coverage of advanced techniques and best practices.

Throughout the book, Pasquale De Marco emphasizes the importance of understanding the unique strengths and limitations of focus groups. By carefully considering the research objectives and target audience, you can design focus groups that yield rich and actionable insights.

This book is not just a theoretical treatise; it is a practical guide filled with real-world examples and case studies. You’ll learn how to:

– Design effective discussion guides
– Select the right participants
– Moderate focus groups with skill and confidence
– Analyze data using both qualitative and quantitative methods
– Present findings in a clear and compelling way

With its comprehensive coverage and practical approach, Focus Groups: Beyond the Mirrored Window is the definitive guide to focus group research. It is an essential resource for anyone who wants to harness the power of focus groups to gain a deeper understanding of their target audience.

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Publisher ‏: ‎ PageBook24.com (January 13, 2025)
Language : ‎ English
Dimensions ‏: ‎ 6 x 9 inches
Pages ‏: ‎ 190 pages

Pasquale De Marco stands as a prolific author whose literary prowess knows no bounds. With a passion for storytelling that transcends genres, he has made a name for himself as a versatile writer with the extraordinary ability to captivate readers across diverse literary landscapes. His journey as an author is marked by an insatiable curiosity, a love for the written word, and a relentless commitment to sharing knowledge and experiences with the world.

Pasquale De Marco collaborates with a dedicated team of ghostreaders who assist him in evaluating and editing the manuscripts. His collaborators are not only skilled professionals but also avid readers who purchase and read books as a personal hobby. This unique blend of creativity allows Pasquale to push the boundaries of traditional publishing, making literature more accessible and diverse.