Product and Service Development: A Practical Guide for Managers

In today’s rapidly changing business environment, innovation is more important than ever before. Companies that are able to develop and launch successful new products and services are the ones that will thrive and survive.

This book provides a comprehensive guide to the product and service development process. It covers everything from identifying market opportunities to generating new ideas, screening and selecting the best ideas, developing and testing prototypes, and launching and commercializing new products and services. It also discusses the importance of product and service management and support, as well as the role of innovation in driving long-term success.

Written by a team of experienced product development professionals, this book is packed with practical advice, case studies, and best practices from leading companies around the world. It is the essential resource for anyone who wants to develop and launch successful new products and services.

This book is essential reading for:

* Product managers
* Entrepreneurs
* Marketers
* Engineers
* Anyone else involved in the product development process

With this book, you will learn how to:

* Identify market opportunities and generate new product and service ideas
* Screen and select the best ideas for further development
* Develop and test prototypes
* Launch and commercialize new products and services
* Manage product and service life cycles
* Provide customer support and handle complaints
* Make product and service improvements
* Manage innovation

This book is the key to developing and launching successful new products and services. It is the ultimate resource for anyone who wants to drive innovation and achieve long-term success.

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Publisher ‏: ‎ PageBook24.com (January 13, 2025)
Language : ‎ English
Dimensions ‏: ‎ 6 x 9 inches
Pages ‏: ‎ 183 pages

Pasquale De Marco stands as a prolific author whose literary prowess knows no bounds. With a passion for storytelling that transcends genres, he has made a name for himself as a versatile writer with the extraordinary ability to captivate readers across diverse literary landscapes. His journey as an author is marked by an insatiable curiosity, a love for the written word, and a relentless commitment to sharing knowledge and experiences with the world.

Pasquale De Marco collaborates with a dedicated team of ghostreaders who assist him in evaluating and editing the manuscripts. His collaborators are not only skilled professionals but also avid readers who purchase and read books as a personal hobby. This unique blend of creativity allows Pasquale to push the boundaries of traditional publishing, making literature more accessible and diverse.