Description
With a focus on practicality and real-world examples, this book takes readers on a journey through the entire product management lifecycle, from identifying market opportunities to launching and marketing products and managing their lifecycles. Along the way, readers will gain insights into key product management concepts, processes, and tools, including:
* Market research and analysis
* Product ideation and development
* Pricing and positioning
* Product launch and marketing
* Product lifecycle management
* Product innovation
* Measuring product success
* Building a culture of innovation
Written in a clear and engaging style, this book is an essential resource for product managers, marketers, entrepreneurs, and anyone seeking to gain a deeper understanding of the product management discipline. With its practical guidance, actionable insights, and inspiring examples, this book will help readers take their product management skills to the next level and achieve remarkable results.
Whether you are just starting out in product management or are looking to refine your skills and knowledge, this book is an invaluable resource. It will provide you with the tools and strategies you need to succeed in today’s competitive business environment and create products that customers love.
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Language : English
Dimensions : 6 x 9 inches
Pages : 191 pages
Pasquale De Marco stands as a prolific author whose literary prowess knows no bounds. With a passion for storytelling that transcends genres, he has made a name for himself as a versatile writer with the extraordinary ability to captivate readers across diverse literary landscapes. His journey as an author is marked by an insatiable curiosity, a love for the written word, and a relentless commitment to sharing knowledge and experiences with the world.
Pasquale De Marco collaborates with a dedicated team of ghostreaders who assist him in evaluating and editing the manuscripts. His collaborators are not only skilled professionals but also avid readers who purchase and read books as a personal hobby. This unique blend of creativity allows Pasquale to push the boundaries of traditional publishing, making literature more accessible and diverse.
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