Description
**Strategic Marketing: A Contemporary Perspective** covers all the essential elements of strategic marketing, including market research, segmentation, targeting, positioning, and branding. It also provides detailed guidance on developing and executing effective marketing campaigns across a variety of channels, including traditional advertising, digital marketing, and social media.
Whether you’re a seasoned marketing professional or a business owner who is just starting to develop your marketing strategy, **Strategic Marketing: A Contemporary Perspective** has something to offer you. This book is packed with case studies, examples, and exercises that will help you put the principles of strategic marketing into practice.
In **Strategic Marketing: A Contemporary Perspective** you will learn how to:
* Develop a comprehensive marketing plan that will help you achieve your business goals
* Conduct market research to identify your target market and understand their needs
* Segment your market and target your marketing efforts to the right people
* Position your products or services to stand out from the competition
* Build a strong brand that will resonate with your target market
* Develop and execute effective marketing campaigns across a variety of channels
* Measure the results of your marketing efforts and make adjustments as needed
**Strategic Marketing: A Contemporary Perspective** is the essential resource for businesses that want to succeed in today’s competitive marketplace. With its wealth of insights and practical advice, this book will help you develop and implement effective marketing strategies that will help you achieve your business goals.
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Language : English
Dimensions : 6 x 9 inches
Pages : 208 pages
Pasquale De Marco stands as a prolific author whose literary prowess knows no bounds. With a passion for storytelling that transcends genres, he has made a name for himself as a versatile writer with the extraordinary ability to captivate readers across diverse literary landscapes. His journey as an author is marked by an insatiable curiosity, a love for the written word, and a relentless commitment to sharing knowledge and experiences with the world.
Pasquale De Marco collaborates with a dedicated team of ghostreaders who assist him in evaluating and editing the manuscripts. His collaborators are not only skilled professionals but also avid readers who purchase and read books as a personal hobby. This unique blend of creativity allows Pasquale to push the boundaries of traditional publishing, making literature more accessible and diverse.
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