Description
With a focus on real-world applications and practical strategies, this book offers a step-by-step approach to KAM, encompassing everything from strategic planning and relationship building to effective communication and performance measurement. Readers will gain valuable insights into:
* Identifying and segmenting key accounts
* Developing tailored solutions that meet the unique needs of each key account
* Building strong and lasting relationships based on trust and mutual benefit
* Establishing effective communication channels and fostering open dialogue
* Measuring and evaluating KAM performance to drive continuous improvement
Through a combination of theoretical frameworks and real-world examples, this book provides a comprehensive understanding of the key elements of successful KAM. It explores the challenges and opportunities specific to the financial services industry, offering practical guidance on how to navigate the complexities of this dynamic sector.
Whether you are a seasoned KAM professional seeking to refine your skills or a newcomer to the field looking to establish a strong foundation, this book is an essential resource. It equips readers with the knowledge and skills necessary to drive growth, profitability, and customer satisfaction through the power of key account management.
This book is your key to unlocking the full potential of your key accounts. By embracing the principles and strategies outlined within, you will be well-positioned to forge enduring partnerships, increase revenue, and achieve long-term success in the financial services industry.
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Language : English
Dimensions : 6 x 9 inches
Pages : 235 pages
Pasquale De Marco stands as a prolific author whose literary prowess knows no bounds. With a passion for storytelling that transcends genres, he has made a name for himself as a versatile writer with the extraordinary ability to captivate readers across diverse literary landscapes. His journey as an author is marked by an insatiable curiosity, a love for the written word, and a relentless commitment to sharing knowledge and experiences with the world.
Pasquale De Marco collaborates with a dedicated team of ghostreaders who assist him in evaluating and editing the manuscripts. His collaborators are not only skilled professionals but also avid readers who purchase and read books as a personal hobby. This unique blend of creativity allows Pasquale to push the boundaries of traditional publishing, making literature more accessible and diverse.
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