Description
Whether you’re a seasoned fundraiser or just starting out, this book will equip you with the knowledge and skills you need to raise more money and make a bigger impact. Inside, you’ll discover the psychology of giving, the importance of understanding your audience, and the art of crafting a compelling case for support. You’ll learn how to write persuasive fundraising letters, grant proposals, and online appeals, as well as how to plan and execute successful fundraising events and campaigns.
The Art of the Asking is more than just a how-to guide. It’s also a call to action for fundraisers to embrace ethical and transparent practices, build strong relationships with donors, and measure and evaluate their fundraising efforts. By following the principles outlined in this book, you can build a sustainable fundraising program that will allow your organization to thrive for years to come.
With its practical advice, inspiring stories, and thought-provoking insights, The Art of the Asking is the definitive guide to fundraising in the 21st century. It’s an essential resource for fundraisers, nonprofit leaders, and anyone who wants to make a difference in the world.
In this book, you’ll learn:
* The psychology of giving and how to craft a compelling message that resonates with donors
* The importance of understanding your audience and personalizing your appeal
* How to build a strong case for support that demonstrates the impact of your work
* The art of writing persuasive fundraising letters, grant proposals, and online appeals
* How to plan and execute successful fundraising events and campaigns
* The ethical and legal considerations of fundraising
* The importance of building relationships with donors and measuring and evaluating your fundraising efforts
The Art of the Asking is the definitive guide to fundraising in the 21st century. With its practical advice, inspiring stories, and thought-provoking insights, this book will help you raise more money and make a bigger impact on the causes you care about.
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Language : English
Dimensions : 6 x 9 inches
Pages : 207 pages
Pasquale De Marco stands as a prolific author whose literary prowess knows no bounds. With a passion for storytelling that transcends genres, he has made a name for himself as a versatile writer with the extraordinary ability to captivate readers across diverse literary landscapes. His journey as an author is marked by an insatiable curiosity, a love for the written word, and a relentless commitment to sharing knowledge and experiences with the world.
Pasquale De Marco collaborates with a dedicated team of ghostreaders who assist him in evaluating and editing the manuscripts. His collaborators are not only skilled professionals but also avid readers who purchase and read books as a personal hobby. This unique blend of creativity allows Pasquale to push the boundaries of traditional publishing, making literature more accessible and diverse.
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