Description
Delving into the depths of this dynamic interplay, this book examines the role of marketing and advertising in shaping our desires and influencing our purchasing decisions. It investigates the impact of globalization, which has facilitated the exchange of goods, ideas, and cultural practices across borders, leading to a convergence and diversification of consumption patterns worldwide.
Furthermore, it explores the relationship between consumption and identity formation, as individuals often use consumption to express their values, aspirations, and sense of belonging. It also examines the environmental and social implications of consumption, as our consumption choices have far-reaching consequences for the planet and for the well-being of communities around the world.
Drawing on insights from various disciplines, including anthropology, sociology, psychology, and economics, this book provides a comprehensive understanding of cultural consumption. Through a series of thought-provoking chapters, it delves into the historical, social, and psychological dimensions of this multifaceted phenomenon, offering a nuanced understanding of the dynamic relationship between culture and consumption.
This book is an invaluable resource for anyone seeking to understand the complex interplay between culture and consumption. It is a must-read for scholars, students, and professionals in fields such as marketing, consumer behavior, cultural studies, and sociology. It is also an enlightening read for anyone interested in exploring the intricate relationship between culture, consumption, and identity in today’s interconnected world.
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Language : English
Dimensions : 6 x 9 inches
Pages : 171 pages
Pasquale De Marco stands as a prolific author whose literary prowess knows no bounds. With a passion for storytelling that transcends genres, he has made a name for himself as a versatile writer with the extraordinary ability to captivate readers across diverse literary landscapes. His journey as an author is marked by an insatiable curiosity, a love for the written word, and a relentless commitment to sharing knowledge and experiences with the world.
Pasquale De Marco collaborates with a dedicated team of ghostreaders who assist him in evaluating and editing the manuscripts. His collaborators are not only skilled professionals but also avid readers who purchase and read books as a personal hobby. This unique blend of creativity allows Pasquale to push the boundaries of traditional publishing, making literature more accessible and diverse.
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